InaNutshell:ExecutiveSummaryMethodologyKeyFinding1AIAmbitionsandObstaclesAreUniversalinMarketingKeyFinding2MarketinGAndDataScienceAlignmentisElusiveKeyFinding3DespiteDataEfforts,ManyMarketersFeel"G...

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Mediaocean’s2022MarketReportand2023OutlookUsingdataGAtheredfrom600+leadersatadvertisinGAgencies,techcompanies,andmediaproviders,thisend-of-yearreportfeaturesinsightsonmarketingtrendssettoimpactthe...

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B2B营销数字化渐进式发展之路Focussend王涛数字化营销技术的发展的“怪现状”国际市场研究机构GArtner调研了全球324位知名企业CMO并发现：2022年企业25%的营销预算花在了MarTech技术上。然而有意思的是，员工仅仅...

时间:2023-07-20 08:52栏目:营销

MARKETINGAUTOMATIONWHITEPAPER&PRODUCTSELECTIONGUIDE营销自动化白皮书&产品选型指南20234006687689序言在不确定的经济环境中寻找营销增长的确定性疫情结束后，不可避免地出现了疤痕效应，国内外经济大环境仍然...

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Thestateofomnichannelmarketingin2023NaviGAtingchangingconsumerbehavior,overcomingbarriersandoptimizingmeasurement$Thestateofomnichannelmarketingin2023NaviGAtingchangingconsumerbehavior,overcomingba...

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WhattheexpertssayJanuary2023TenHighlightsofChina’sCommercialSector202301Preface02AbouttheOrGAnizations03ExpertPanelMembers04ImplicationsforBusinessesandTipsforForeignEnterprises08TenHighlightsfor2...

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•AppGrowinGAppGrowing(Appgrowingxiaoya)••AppGrowinGAppGrowinGAI•APP//•App••2022AppGrowinGApp20222023TopMarketingQuestMobile4202149%ip34IP·+Web3.032.88%19.93%6.15%5.24%5.14%4.68%3.89%2.18%31...

时间:2023-07-20 08:52栏目:营销

2022中国省域营销数字化服务机构图谱解读报告2022ChinaProvincialMapofDigitalMarketinGAgencyInsightReport前言︐︐嫕鞔跫翨澐鄽證艁妘梥桹躐俋黌嗁䯖昦獰鑑矈肣嵔嬁閼妭熼獿㫨䯖蹺䅕粶乵暀㢑侟棇䯖醭袊呯屟︒醭...

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2IntroductionWelcometotheGlobalContentMarketingFuturessurvey,conductedbyTheWorldMediaGroup,astrategicallianceoftheworld’sleadingmediabrandscommittedtopromotinGAward-winningjournalismandtheroleofin...

时间:2023-07-20 08:52栏目:营销